Behind the
bylines . . .
BROKER WORLD publishes original articles, letters to the editor, news releases,
and
brief reports on industry studies or evaluations. Material should be written
to independent
producers, who select the products best suited to their clients’ needs
from a variety of companies and marketers, and who need to be on the cutting
edge of product, underwriting, and industry news. Authors are selected among
producers, general agents, wholesalers, home office personnel, association executives,
consultants,
or ancillary industry vendors/consultants.
Deadline is six weeks prior to the month in which material will be published.
- Articles are considered with the understanding
that they have not been published previously and are not under consideration by another publication.
Highly commercial or “advertorial” material is not accepted.
BROKER WORLD
readers embrace professional and timely articles that use examples and case
histories on such topics as product marketing ideas, estate planning approaches, small
business management experience, industry trends, etc. Charts and graphs
can be included to enhance copy. Articles should be between 1,000 and
2,000 words. A high resolution digital color photograph of the author
should be submitted (minimum 300 dpi) with a two to three paragraph biography.
- Letters to the editor discussing recent
BROKER WORLD articles or other
topics such as legislative actions, industry trends, or product evolution
are
welcome. Anonymous letters will not be accepted. Word count should not
exceed 500.
- News releases are used as space is
available. Insurance company, brokerage
general agency, association, and educational institution news releases take
priority over other sources. Copy should not be "advertorial" in
nature but
should include important information about the topic. Word count should not
exceed 250.
- Brief reports on industry studies
or evaluations are accepted from reputable
organizations, but they must be objective and provide readers with useful
information regarding industry trends. This type of information is also used
as
space is available. Word count should not exceed 1,000.
Prospective authors are strongly
encouraged to discuss article ideas with the editor
and/or submit an outline before using valuable time
to complete an entire article.
All editorial materials should be sent to the editor,
Sharon Chace,
by mail, fax (913.383.1247), or email (schace@brokerworldmag.com).
Download a Printer Friendly PDF Version of the
Editorial Guidelines. Click
here
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